Last year, when my boyfriend had to go to New York to meet some colleagues, I joined him rather fearfully. New York sounded like a horror city to the peace-loving, not-so-outgoing me. I thought I would be exhausted by the buzz, stressed out by the crowd and annoyed by the noise. AND I WAS RIGHT.

That’s why I’m quiet surprised to be sitting here in New York City again right at this very moment.

Despite being so draining, New York has its benefits. It’s the city of whimsies, where any crave – stupid as it might be – can be fulfilled. For me, these whimsies were drinking plenty of Matcha latte, eating steamed buns, buying untranslated manga, getting special craft supplies and seeking rare yum mies in China Town.

And aside from that, it was my chance to promote my new self published coloring book, “Like a Girl!”. The book is available online (Amazon, Book Depository and CreatesSpace), but just having it out there is not enough. Every self publishing tutorial I read stressed the importancy of promoting, so I knew I’d have to do some work.

Here is what I did:

I ordered copies of “Like a Girl!” to my address in New York, and went on a small independent promotion tour. With a load of copies I walked into book stores and offered them copies. And sure enough, several stores actually bought them, and some agreed on consignment.

I was very shy and felt rather uncomfortable talking to the people in the stores, but I’m happy I got over it. The results were good, because what I really wanted was to get exposure for my book.

After that, I collected some addresses of relevant magazines and sent them copies to review and possibly write about. I don’t know if any of them will, but I am not too worried about it. Every chance I get to show my book to others is good, even if it’s just to the editor.

I also have a few copies to take back home with me. I still want to send samples to Israeli magazines, maybe go selling in a fare or two, hand over to people who can write authentic reviews and of course, give as presents.

So here is the conclusion: independent authors should always be on guard. We have to spot opportunities. I noticed that in every situation in my life I ask myself, “can this be somehow helpful for my business?”

Self publishing requires creativity, but if you managed to make your own book then creativity is not something you lack.

What is your experience with promoting your own business or your self published book? I’m always interested in hearing other people’s stories and getting new ideas.
I still have one week to spend in NYC (before moving on to Canada for a 100% leisure trip), so I’d love to try out a few more things while I’m here. Let me know if you’ve got some good self publishing tips!